As a group we found audience research very helpful in build up of our music video. We conducted a questionnaire in our school and asked sixty students numerous questions which would help us to build upon our Digi Pak, Advertisement and Music video.
After having our questionnaire completed by sixty students we analysed the results we had received to get numerical data on our results as numerical data is easily comparable to other data. The analysis helped us a lot in visualising the results we had received from our questionnaire.